ABOUT DIEBRILL
FROM LINEAGE TO AUTHORSHIP
Inherited logic, authored.
Our Origins
Diebrill exists within a culture of objects where art is inseparable from meaning, and form carries the memory of time. Each creation is conceived as an autonomous work: precise, disciplined, and imbued with references to the great historical movements of the past, as well as to those still unfolding.
The contemporary authorship of Diebrill is shaped by Alejandro Torres Frias, whose thinking emerges at the intersection of art, engineering, and entrepreneurial vision. Embedded in his DNA is a Catalonian lineage whose forebears helped shape the architectural skyline of Shanghai at a moment when cities were conceived as long-term civilizational statements. This capacity to think in terms of world scale and historical duration endures, translated into objects.
Today, Diebrill produces limited, institutionally conceived works intended for spaces of concentration and legacy: private offices, archives, and libraries. Within them, the presence of the owner is expressed not overtly, but through proportion, material, weight, and atmosphere. These are objects that record a way of thinking and thus outlast their time.
ALEJANDRO TORRES FRIAS
Founding Partner & Creative Director
Alejandro Torres Frías leads Diebrill as a founder-led design manufacture focused on commissioned writing instruments and legacy objects. His work is informed by a lineage rooted in European architecture, publishing, and engineering, translating long-term thinking and structural discipline into contemporary authored objects.
As Creative Director, he oversees conception, material decisions, and final validation, working with a network of engineers, artisans, and specialized workshops. His role is defined by authorship, restraint, and responsibility toward objects intended to endure within institutional and private contexts.
INESSA PSHENICHNAYA
Founding Partner & Strategic Director
Inessa Pschenichnaya is a Founding Partner and Strategic Director at Diebrill, overseeing strategic positioning, institutional alignment, and external relationships. Her work focuses on ensuring coherence between the practice’s authorship, its partners, and the environments in which Diebrill operates.
With experience advising luxury brands and principals across Europe and the Middle East, she brings a disciplined understanding of cultural context, access, and long-term brand stewardship. Her role is defined by judgment, discretion, and the calibration of Diebrill’s presence within high-level institutional and private spheres.
